Happy Small Business Saturday

If you head outside on this blustery winter day, you’ll see comfortably familiar alongside eager new local businesses shoveling their walkways, decorating their windows with garland and lights, and greeting customers and friends the way only a local small business can.

You may not have been out walking on ‘Main Street’ much these last 21 months, as we’ve all been hunkered down, meeting and shopping online, but this holiday season small businesses across Vermont are beckoning you back to the brick-and-mortar where you can walk the aisles, try things on, and get that personal shopping attention and experience you can’t find anywhere else!

So, How Do These Look on Me?

Shopping in a showroom is an entirely different experience than browsing online! Touch and feel are so much a part of how we engage with and understand the world, especially when we’re shopping for anything we actually intend to wear.

Berlin Optical Expressions has an eyewear showroom with over 1500 individually selected frames! And that’s not even including the wide selection of specialty eyewear like sunglasses and eye protection. That’s more than 1500 distinctive styles that you can touch, try on, and have personally and professionally adjusted by our real live opticians to fit your face and features perfectly.

That’s what you get from a small local business, and not just on the Saturday after Thanksgiving…

Buy Local Vermont

Sometimes it’s easy to overlook, but when you support local businesses, you’re also supporting your friends, neighbors, and the communities we share. Buying local helps create local jobs and local investments, and builds a strong, local, viable social and economic community we all benefit from.

But that investment goes both ways. Unlike your big box stores or your online retailers, local businesses like BOE are committed to providing the products, services, and personal shopping experiences that the community deserves and desires. Part of how we do that is by interacting with our customers, clients, and community in person every day and finding out exactly what you need and what you’re looking for, so we can work to provide it.

Small Business the Way it Should Be

Berlin Optical Expressions is a locally owned, family optometry practice founded on a commitment to personal, professional eye care, attention to all our patient’s individual needs, and providing you the best experience possible with outstanding customer service, an incomparable optical showroom, and an unrivaled team of professional opticians.

Located in the Berlin Mall, between Fisher Road and VT Route 62, we are Central Vermont’s premier optometry and eyecare destination. We are a team of thoughtful, friendly eye care professionals that care about how you see the world, and how the world sees you this Small Business Saturday, and all year long!

Come by and see us, and thanks!